What is happening on LinkedIn in 2025?

It’s a frantic race for attention.

People copy each other. Your feed is flooded with AI-written posts. Some poor souls spend hours writing ‘meaningful’ comments.

This article answers the burning question: “What must you do to stand out on LinkedIn in 2025?”

I’ve been writing on LinkedIn since 2022, almost daily, I’ve seen it all, and here are my best tips.

LinkedIn wants quality, professionalism, and well-formatted content

LinkedIn employees and content managers promote a quality-over-quantity narrative. Writing quality content means:

• Ground your post in knowledge or advice you’re uniquely qualified to share
• Focus less on hashtags and more on your hook
• Include eye-catching visuals — photos, infographics, etc.

It looks good on paper, but the reality on LinkedIn is quite different. A few years ago, writers like Tim Denning or Tom Kuegler promoted using personal stories and keywords such as ‘work’, ‘career’, etc.